Factori People API: Global Consumer Identity & Enrichment

The Engine for Data-Driven Consumer Insights

In an era where personalized experience is everything, understanding your customer is a competitive necessity. The Factori People API provides instant access to one of the world’s most comprehensive identity graphs, featuring 2.3B+ global profiles across 229 countries.

Designed for marketers, data scientists, and product leaders, our API allows you to enrich internal datasets with high-fidelity behavioral and demographic signals. Whether you are building an audience segment, cleaning a CRM, or powering a recommendation engine, Factori provides the "identity layer" your business needs.

Deep Data Reach & 800+ Attributes

Our schema is designed for granular insights, offering over 800 distinct attributes to help you build a 360-degree view of the consumer:

• Demographics: Age, gender, marital status, income levels, and education.

• Behavioral Intent: Data on brand shoppers (e.g., Walmart, Starbucks), frequent travelers, and category-specific visitors.

• Interests & Lifestyle: Professional personas, political affiliation (US), auto-ownership, and digital habits.

• Identity Resolution: Robust matching using Hashed Emails (MD5/SHA1/SHA256) and Mobile Advertising IDs (MAIDs) like GAID and IDFA.

Strategic Use Cases

Factori People API empowers industries to turn raw data into actionable intelligence:

• Marketing & Advertising: Build high-intent custom audiences. Enrich your CRM to reduce churn and increase Lifetime Value (LTV) through personalized outreach.

• Retail & E-commerce: Understand the "offline" behavior of your online customers. See which other brands your customers visit in the physical world.

• Financial Services: Enhance risk modeling and fraud detection with verified identity signals and socio-economic demographics.

• Consulting & Analytics: Perform deep-dive market research and competitive benchmarking using aggregated consumer movement and affinity data.

Enterprise-Grade & Privacy-First

Built to operate at scale within the Microsoft ecosystem, the Factori People API offers:

• Global Compliance: We prioritize privacy and data ethics, ensuring all profiles are anonymized and sourced according to global regulations.

• Seamless Integration: Access data via a standardized REST API with detailed documentation for input parameters and response schemas.

• Self-Serve Simplicity: Go from registration to your first enriched profile in minutes using our interactive developer console.

Why Choose Factori?

By integrating the Factori People API, you unlock a global perspective on consumer behavior that is refreshed weekly. Stop relying on static, outdated lists and start using dynamic identity data that reflects how people move and shop in the real world.

Start your free trial today. Connect to Factori and see your customers in a whole new light.