Greenline VMP

The VMP integration for Dynamics Business Central – Greenline enables companies to exchange real-time availability and product information with growers and suppliers. Based on Floricode standards, it ensures reliable and structured product data across the floriculture supply chain. Supplier availability and product details are automatically synchronized within the ERP system. This allows companies to work with up-to-date information while reducing manual work and errors. 

Within the floriculture industry, VMP (Virtual Marketplace) is a widely used standard for sharing real-time product and availability information between growers, traders, auctions, and sales platforms. Based on the standards of Floricode, VMP enables companies to exchange reliable and structured product data across the supply chain.

The VMP integration for Dynamics Business Central – GreenLine connects the ERP system directly with external suppliers and digital trading platforms. Through this integration, current availability of flowers and plants can be automatically imported and synchronized within the ERP system. This ensures that purchasing and sales teams always work with accurate and up-to-date information.

The integration supports the exchange of key data such as:

By integrating VMP into Dynamics Business Central – Greenline, companies gain direct insight into supplier availability and can streamline their trading and purchasing processes. This reduces manual data entry, minimizes errors, and allows businesses to respond faster to market demand within the dynamic floriculture sector.