Vulse: LinkedIn Employee Advocacy

Vulse is a LinkedIn-first employee advocacy platform that helps B2B teams turn their people into their most trusted brand voices. Marketing, communications and sales teams use Vulse to create, schedule and measure LinkedIn content at scale, so advocacy becomes a consistent programme rather than an occasional campaign.

Most advocacy programmes stall for two reasons: employees are not sure what to post, and nobody can prove the activity is working. Vulse solves both. Employees get data-powered drafts shaped by Tone Match, so posts sound authentically like them rather than templated corporate copy. Administrators get profile-level analytics drawn from LinkedIn's official Marketing Developer Platform API, so reach and engagement are measured per person and reported with confidence.

Who benefits from this offer

B2B marketing, communications, sales enablement and talent acquisition teams that want employees active on LinkedIn and need evidence of the return. Vulse is a strong fit for organisations running their first structured advocacy programme, and for leadership teams building personal brands alongside the company page.

Key capabilities

• Tone Match: a voice model that keeps brand messaging consistent across personal and company accounts while still sounding like the individual posting.
• Data-powered drafting and theme planning: turn a theme into post ideas and ready-to-share drafts in seconds, removing the blank-page problem.
• Content scheduling: plan, queue and publish to a shared calendar so teams stay consistent without manual effort.
• Live analytics: profile-level reach, impressions and engagement via official LinkedIn API access rather than browser scraping.
• Team leaderboard: track participation and recognise your most active advocates to drive adoption.
• Community management: monitor comments and respond from one place so no conversation is missed.

Why employee advocacy works

• Content shared by employees typically earns stronger click-through rates than the same content published from a company page.
• Employee networks are collectively far larger than most companies' own follower base.
• Organisations with socially engaged employees tend to find it easier to attract and retain talent.
• A consistent advocacy programme keeps your team visible to buyers throughout the year, supporting pipeline growth.

Security and compliance

Vulse is ISO 27001 certified and operates in line with the GDPR, with robust access management and incident response frameworks. Approved LinkedIn API access means the data behind your analytics is accurate, secure and compliant with LinkedIn's policies, so advocacy scales without creating information security risk.

Getting value quickly

Select Contact me on this listing and the Vulse team will arrange a walkthrough and pricing tailored to your organisation. Onboarding is guided, so your workspace can be live shortly after terms are agreed, and pricing is per user per month so teams can budget and scale predictably. The Vulse team has worked with LinkedIn since 2019 and provides strategic guidance to help you launch, grow and optimise your programme.