Welcome to Data Cloud & Marketing Cloud Connector

Softtrends Data Cloud & Marketing Cloud Connector synchronizes data between your marketing environment (such as Salesforce Data Cloud & Salesforce Marketing Cloud) with Postgres database, MS SQL Database, GCP Big Query, Azure Storage, AWS S3, and Google Bucket.

Data Cloud & Marketing Connector can be used to:

The Data Cloud & Marketing Connector supports all the languages and frameworks supported by Azure.

Benefits of using Marketing Connector

Benefits of using Data Cloud & Marketing Cloud Connector

Sync Postgres/Azure SQL to Data Cloud

Using Softtrends Data Cloud Connector, you can sync your Postgres tables hosted in any Cloud to Salesforce Data Cloud to use in DMO Mapping, Unified Profile creation, Calculated Insights, Analytics or for building Customer 360-driven applications…all using languages and frameworks supported by Heroku. As Data Cloud unifies your organization’s data sources and customers, ensure your Heroku data is a first class citizen..

Sync Data Cloud to Postgres/Azure SQL

Using Softtrends Data Cloud Connector, you can sync your Data Cloud entities, such as Unified Profiles, Segments or other DLOs/DMOs, to Postgres or Azure SQL Database where it can enhance your Web, Mobile & Service apps & experiences.

Sync Azure Postgres/Azure SQL data to Marketing Cloud

Softtrends Marketing Connector also allows you to Sync SQL/Postgres data to Marketing Cloud and run your marketing campaign using the synced data. When you add and update new records to Database, you can take advantage of the incremental sync option to sync only the newly added or updated records.

Sync Marketing Cloud to Postgres/Azure SQL

Sync Big Query & Marketing Cloud

Add Marketing to your Azure Data Lake

Ingesting Marketing data into your Azure data lake allows you to gain new business insights, provide additional analytics to your users, and build new marketing-driven Azure applications. Enhanced Business Intelligence solutions, dashboards and reports can incorporate this new marketing data and drive line of business productivity.

Sync Data Cloud Segments to Postgres/Azure SQL

If you leverage Data Cloud for Marketing, gaining access to underlying Segment raw data can be very useful. With the Data Cloud Connector, you can turn a list of Segment IDs living in Data Cloud for Marketing into a rich table of consumer data aligned with each Data Cloud Segment.

On-demand or uninterrupted syncing

You can create multiple connectors for sync data from database to Data Cloud & Marketing Cloud and vice-versa. Sync can be performed on demand by clicking on a Sync button, or you can setup sync schedule with various pre-defined time frequency, or custom elapsed time.

Built-In Data Science Feature

Using Data science features, you can transform data type of selected fields during sync (e.g. a field with type ‘text’ in Postgres can be synced to Data Extension as field type ‘Email Address’), get email notification of individual records with incompatible data type resulting in sync failure, etc.