Customer eXperience in Automotive: 4-Hr Briefing by Cluster Reply
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Through Marketing initiatives, Automotive companies can enhance customer engagement and create a better Customer eXperience. We have developed several tools to support Marketing activities. One of these tools is Lead Capture, an application used by salespeople during trade shows to collect visitor data. The type of information collected ca be easily configured by marketing team. Data gathered through Lead Capture are sent to Customer Database or the Lead Qualification system.
Lead Qualification system is used to assess leads collected from trade shows and other sources, such as company's website or dealer website with the goal of gathering as much accurate information as possible about potential customers. The Customer Database serves as the central system for collecting Customer information. The entire sales process, including opportunities, offers, contracts, warranties, and customer vehicle data, is managed within this system.
Automotive companies can also enhance CX in aftermarket processes. We have developed tools to support After Market processes such as Breakdown Support and Recall Tool. Automotive companies often offer roadside assistance services and invest in their Customer Centers. With the Recall Tool, agents can enrich vehicle data with customer information, communicate campaigns to customers, and verify campaign communications.
Having the right tool to manage the Customer Journey is the best way to ensure that you are providing your customers with the best possible experience.
Microsoft Dynamics 365 is build to drive companies through this process.
Workshop Agenda:
- Company Overview
- Presentation on Enhancing Customer Engagement in the Automotive Industry
- Marketing
- Sales
- After Sales
- Technology Used
- Customer Success Stories