https://catalogartifact.azureedge.net/publicartifacts/episerver.optimizely_customer-centric_digital_experience-1108bde6-2247-448e-a338-691d9651055d/image5_OptimizelylogoL.png
Optimizely Customer-Centric Digital Experience
بواسطة Optimizely
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Ignite Your Digital Growth with the Power of AI and Microsoft Azure.
Optimizely is the AI platform for marketing, built for the experience-makers who shape how brands show up in the world. Optimizely is an end-to-end platform that gives marketers the freedom to create, customers the experiences they remember, and AI agents the content they come looking for.
Optimizely is a Leader and a Customer Favorite in The Forrester Wave™: Experience Optimization Solutions, Q3 2026, earning the highest scores possible in the agentic AI, generative AI, vision, innovation, and roadmap criteria. Optimizely is also a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025; The Forrester Wave™: Content Management Systems, Q1 2025, and the 2026 Gartner® Magic Quadrant™ for Personalization Engines.
The Power of Optimizely on Microsoft Azure
Leveraging the secure, scalable, and global footprint of Microsoft Azure, Optimizely reduces technical complexity and lowers your total cost of ownership (TCO). Optimizely deeply integrates into your existing Microsoft ecosystem, providing:
• Unified Identity: Built-in support for Microsoft Entra ID SSO via Opti ID.
• Ecosystem Connectivity: Seamless data and workflow synchronization with Microsoft Dynamics 365, SharePoint, and Microsoft Teams.
• High-Performance
Architecture: Native hosting on Azure ensures high availability,
automated scaling, and world-class security.
Core Solutions
Optimizely Agent Platform
Marketing without limits: The no-code agent platform for enterprise marketing teams—build and orchestrate AI agents that close the gap between a great idea and a live experience.
• Purpose-built Agents: Deploy 50+ out-of-the-box agents purpose-built for marketing and digital use cases, or build your own, then sequence them into multi-step workflows with drag-and-drop scheduling. No code required.
• Virtual Teammates: Specialized agents including SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager that know your brand and continuously learn how you work.
• Governance Built In: Every agent operates within defined guardrails with fully logged actions, automated quality scoring, and human-in-the-loop review before anything goes live. Your data is never used to train external models.
• Agent Orchestration: Pre-built integrations and MCP connectors link agents to Salesforce, Google Analytics, and the rest of your existing stack.
Optimizely Content Management (CMS)
Optimizely CMS balances marketer-friendly ease with developer-centric headless flexibility, now powered by .NET 10 for unmatched performance. Available as both SaaS and PaaS.
• Visual Builder & Embedded AI: Create, preview, and publish across any device using a drag-and-drop visual editor, with embedded AI to generate brand-voiced copy and auto-tag metadata.
• Search-First Content Management: Navigate massive libraries instantly with the new Content Manager, a high-speed interface powered by Optimizely Graph.
• Lightning-Fast Delivery: Utilize Optimizely Graph to serve content via GraphQL APIs to any channel at blazing edge-delivery speeds.
Optimizely Personalization
A premier personalization engine for 1:1 audience experiences in real time.
• No-flicker edge delivery
• MABs automatically shift traffic to the winning variation.
• AI audience targeting based on live visitor intent.
Optimizely Commerce
Modern commerce that scales to your buyer journey, B2B or B2C.
• Configured Commerce for rapid, low-code B2B rollouts.
• Commerce Connect for unlimited B2C customization, built on Optimizely CMS.
• AI product search and recommendations and dynamic pricing for customer, segment, or contract.
لمحة سريعة
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https://catalogartifact.azureedge.net/publicartifacts/episerver.optimizely_customer-centric_digital_experience-1108bde6-2247-448e-a338-691d9651055d/image4_1666801518ContentCMS12.png
https://catalogartifact.azureedge.net/publicartifacts/episerver.optimizely_customer-centric_digital_experience-1108bde6-2247-448e-a338-691d9651055d/image7_AgentDirectory.png
https://catalogartifact.azureedge.net/publicartifacts/episerver.optimizely_customer-centric_digital_experience-1108bde6-2247-448e-a338-691d9651055d/image8_VirtualTeammates.png