The emfluence Marketing Platform for Microsoft Dataverse and Dynamics 365 Sales

The emfluence Marketing Platform connects directly to Microsoft Dataverse and Dynamics 365 Sales, turning the customer, contact, and pipeline data your organization already tracks into targeted, automated marketing campaigns — without manual list pulls, duplicate data, or disconnected workflows.

Built for marketing teams, CRM managers, and sales-and-marketing-aligned organizations running on Microsoft Dataverse and Dynamics 365 Sales, emfluence bridges the gap between business data and marketing execution. Whether your data originates in Dynamics 365 Sales or other applications built on Dataverse, emfluence helps marketers act on the records, fields, and criteria that matter without relying on spreadsheet exports or separate data silos.

With a stable, API-based connection to Dataverse, emfluence can use changes in CRM and business data to power timely email and SMS campaigns. A new lead, an updated contact, a change in opportunity stage, or another relevant Dataverse field can become the criteria for targeted marketing and automated journeys without plug-ins or custom workflows to maintain.

Marketing and sales teams use emfluence to automate onboarding, nurture, renewal, and other lifecycle journeys based on Dataverse and Dynamics 365 criteria; build contact scoring models that give sales teams visibility into marketing engagement; and connect campaign activity back to the systems their teams already use. You control which data syncs between systems, allowing Dataverse to remain your central source of customer and business data while emfluence handles marketing execution — including email marketing, SMS, landing pages, surveys, social scheduling, marketing automation, and lead scoring — in one platform built for marketers, not developers.

Because the integration is built around Dataverse, emfluence can support organizations whose customer data extends beyond Dynamics 365 Sales and into the broader Microsoft business application ecosystem. And no one-to-one licensing between Dynamics 365 Sales and emfluence is required, so marketing access can scale independently of your CRM licensing.