Microsoft GTM Workshop and Operational Plan
CORE
The Virtual Cloud GTM Workshop, delivered by CORE, is a strategic enablement experience designed for Microsoft partners looking to amplify their Microsoft partnership. This comprehensive engagement helps your team align Cloud Go-to-Market (GTM) strategy with business objectives, activate cross-functional collaboration, and boost visibility with Microsoft. Through hands-on sessions tailored to your organization and expert guidance, CORE equips your organization with the frameworks, tactics, and metrics that matter to thrive in Microsoft's ecosystem.
The workshop focuses on: ✅ Unlocking Co-Sell Potential — Learn how to build co-sell plays and build a co-sell operating model that will identify the right deals at the right time and connect the right people together to drive meaningful co-sell conversations. ✅ Boost Strategic Alignment — Align your company’s cloud vision and GTM strategy with Microsoft’s priorities to maximize partner momentum. ✅ Build a Repeatable GTM Motion — From Partner Center optimization to scalable GTM plays, embed proven tactics into your daily operations. ✅ Increase Internal Buy-In — Drive clarity and unity across cloud alliance, sales ops, and GTM stakeholders for smoother execution. ✅ Get on Microsoft’s Radar — Use CORE’s Total Impact Formula to position your brand where it counts most—with measurable outcomes.
After the workshop, you'll have:
- A deeper understanding of how to partner with Microsoft
- Know how to position your solution using metrics that resonate
- Operational framework to build co-sell and marketplace processes
Engagement Overview:
- Pre-Workshop Meetings to set goals and uncover current GTM landscape
- 1–2 Day Workshop to co-build GTM alignment and co-sell strategy
- Post-Workshop Summary & Recommendations to integrate key insights into next steps
Who Should Attend - the more the merrier:
- Cloud Alliance Team
- CRM Sales Operations
- Representatives from the GTM team that will be supporting your Microsoft partnership
- Cross Departmental Stakeholders
CORE has been helping turn partners into top partners for over a decade.