Enterspeed Speedtrain – Content Accelerator Service

Enterspeed Speedtrain is a cutting edge GenAI-powered content accelerator for enterprise teams. It generates tailored, segmented content at scale to reduce cost and boost conversions—helping you create, manage and distribute customised content across all channels with limited effort.

Speedtrain is designed for organisations with high content and product volume, multi-market operations and brand complexity, and the need for strong governance. It supports controlled generation with human-in-the-loop review, plus feedback loops that continuously improve output quality over time. Content can be distributed via API and integrations into your existing stack (CMS, PIM, commerce, ERP).

Typical use cases

• Product catalogue enrichment and localisation across markets and languages

• Segment-specific and channel-specific content variants (web, email, ads, marketplaces)

• Ongoing content refreshes and campaign content at scale

• Consistency and governance for on-brand, approved content production

• Efficient product onboarding to reduce cost and time-to-market

Business benefits

• Reduced content production cost through automation and reuse

• Faster time-to-market across markets, channels and segments

• Improved relevance through segmentation and tailored output

• Higher consistency through governance, guardrails and human approval

• Less manual effort via API-based distribution into your existing systems

How the Speedtrain platform works

• Connect your data sources (PIM, CMS, ERP, spreadsheets, etc.) to start working with your data.

• Define tasks for specific use cases (e.g., localisation, enrichment, channel variants).

• Define and import context such as brand descriptions, segments, channels, languages and output structure.

• Configure and run generation at scale with a human-on-the-loop review step. Optionally add quality checks and AI-assisted review to speed up approvals at scale.

• Distribute approved output back to your CMS/PIM/commerce via API.

How to get started

• Discovery workshop to define goals, use cases and governance rules

• Connect relevant sources and configure workflows

• PoC on a subset of content and data, iterate based on feedback

• Scale across additional markets, channels and content types